It’s been a while. I am very grateful to a few people nudging away to get me back into writing. Even reading my own blogroll tells me a lot about how times have changed. I have been Professor of Digital Media and Innovation at WMG, University of Warwick for almost three years, albeit working part time. I’ll be blogging about my work and the digital media and innovation landscape from now on. But first the credits! First thanks to Daniel Bennett a PHD candidate at Kings College, London who asked me to review a chapter of his PHD thesis about War reporting and BBC Blogs. Second to Dr. Tim Jones, who asked me to step in a co-author a chapter in the forthcoming book “Growth Champions” to be published by John Wiley early in 2012. Third to the Berkman centre for Internet Studies whose blogpost round-ups keep me informed and excited by new work in this field all over the world. Why thanks? With time and money short there seem to be fewer and fewer people writing and blogging in depth with their thoughts. Facebook and Twitter have changed the day to day landscape of communications beyond the graphs of early analysis. So to review in depth work like a PHD chapter or two on the history of the BBC and Blogging or to contribute to a discussion about what makes certain companies excel in Innovation leadership forced me to step back from the everyday hurlyburly and think about the last five years , or 10 years or in the case on my chapter on Apple , 35 years! More of which to come in time.