I’m giving a talk tomorrow at work at an event jointly hosted by Warwick Business School and WMG in our Lab. I am trying to calculate the value of the social media sector in a number of ways – just looking at the number of new businesses it has spawned is quite something. Lots of new business out of our social posts, tweets and activity – and companies still musing about ROI to their own activity. Beginning to think they should be paying us directly for all that new intelligence they are garnering. Hmmm.
Tag Archives: social media
It’s been a while. I am very grateful to a few people nudging away to get me back into writing. Even reading my own blogroll tells me a lot about how times have changed. I have been Professor of Digital Media and Innovation at WMG, University of Warwick for almost three years, albeit working part time. I’ll be blogging about my work and the digital media and innovation landscape from now on. But first the credits! First thanks to Daniel Bennett a PHD candidate at Kings College, London who asked me to review a chapter of his PHD thesis about War reporting and BBC Blogs. Second to Dr. Tim Jones, who asked me to step in a co-author a chapter in the forthcoming book “Growth Champions” to be published by John Wiley early in 2012. Third to the Berkman centre for Internet Studies whose blogpost round-ups keep me informed and excited by new work in this field all over the world. Why thanks? With time and money short there seem to be fewer and fewer people writing and blogging in depth with their thoughts. Facebook and Twitter have changed the day to day landscape of communications beyond the graphs of early analysis. So to review in depth work like a PHD chapter or two on the history of the BBC and Blogging or to contribute to a discussion about what makes certain companies excel in Innovation leadership forced me to step back from the everyday hurlyburly and think about the last five years , or 10 years or in the case on my chapter on Apple , 35 years! More of which to come in time.
We’re trying out Yammer inside the BBC to create conversations outside of email. As we are always on the look out for better ways of communicating across collaborations inside and outside the BBC’s firewall and because we test a lot of tools opinion about which might be best for us is, of course divided even in our own community.
Researchers working on projects get two minutes to explain their work to their colleagues – some break the rules and run long, but most as well-behaved, and it’s possible to get the gist of most projects with just a few seconds of video, making it far easier to surf through than a huge document repository. (I assume they’re heavily tagged and annotated to make them highly searchable.) Using Yammer, 350 members of his (Carlos Domingo, who runs the R&D unit) team share ideas on a Twitter-like network that’s closed to the company, and encourages employees to share what they’re working on and what problems they could use help with.
Now that’s what I call useful. I may have to suggest it back at the ranch. I have always thought that learning to collaborate and communicate well inside the organisation (“everyone can speak to everyone ” should be one of the mantras of any creative company) made it a lot easier to go down the open innovation route.
Companies which were born as digital natives have less of an issue with this it seems. Google put their video conversations about their research online .- Google roundtable has Researchers and Engineers talking about their R&D and their Tech talks are there there too – on You Tube, of course. But they also post women@google talks and authors@google and musicians@google talks amongst other things.
Euan Semple at the BBC lead us down the path of more open communications when he introduced our internal wikis and blogs way back in 2002/03. I remember that as a complete breakthrough. Places where we could share documents and actually reveal what we were doing and perhaps even discuss that with peers around the organisation, it sounds like nothing now, but it was huge. That paved the way (another post for another day) for our external blogs (the project I Iead on the innovation side ) and staff blogs in 2005/06. By the way the guidelines for BBC staffers blogging were all written up internally and collaboratively on a wiki masterminded by Nick Reynolds (and now published externally too)
In the past you would have said the BBC really communicates what it is about to the public only via its programmes as well as via press releases, annual reports, consultations and complaints the historic tools of corporate communications.
But now many staff on official blogs and personal blogs offer additional insight into what is going on behind the scenes in terms of how we do our jobs, how the BBC works, how we make decisions and importantly who we are. That’s incredibly important for collaborations and partnerships of any kind – knowing who you are doing business with, or talking to and being able to talk to them creates a virtual circle of information leading to understanding and participation being able to be used effectively