the business of social media

I’m giving a talk tomorrow at work at an event jointly hosted by Warwick Business School and WMG in our Lab. I am trying to calculate the value of the social media sector in a number of ways – just looking at the number of new businesses it has spawned is quite something. Lots of new business out of our social posts, tweets and activity – and companies still musing about ROI to their own activity. Beginning to think they should be paying us directly for all that new intelligence they are garnering. Hmmm.

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s