the business of social media

I’m giving a talk tomorrow at work at an event jointly hosted by Warwick Business School and WMG in our Lab. I am trying to calculate the value of the social media sector in a number of ways – just looking at the number of new businesses it has spawned is quite something. Lots of new business out of our social posts, tweets and activity – and companies still musing about ROI to their own activity. Beginning to think they should be paying us directly for all that new intelligence they are garnering. Hmmm.

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