innovation wars: Radiohead vs. Reznor.

A while ago I attended the Convergence Think Tank second seminar organised by BERR and DCMS looking at convergence in the media, telcos, advertising, policy etc. There is a good write up here by Simon Waldman. The most interesting thing for me (and I wasn’t officially representing the BBC) was the momentary conversation about the need to try new models of distributing content. Dawn Airey talked about this briefly in terms of potential experimentation with content in the long tail.

While detail was elusive I was glad to hear the thought was there. I tried to make a point but was not called and the point I wanted to make was that while there were organisations there representing Artists creativity and rights there were no artists a this event. Why might that be important? Because Artists are doing it for themselves…last year Radiohead, this year Rezner.

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Go vote at the Wired Reznor vs Radiohead Innovation Smackdown and see who readers vote for most innovative in terms of distrubution, user generated content and more. The Evidence is here!

It would be great to get some hard facts about this artist-lead distribution models. And see what it might bring by testing it with video or tv clips owned by talent/artiss rights holders online…

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Filed under bbc, BERR, convergence, DCMS, innovation, ITV, music business

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