A while ago I attended the Convergence Think Tank second seminar organised by BERR and DCMS looking at convergence in the media, telcos, advertising, policy etc. There is a good write up here by Simon Waldman. The most interesting thing for me (and I wasn’t officially representing the BBC) was the momentary conversation about the need to try new models of distributing content. Dawn Airey talked about this briefly in terms of potential experimentation with content in the long tail.
While detail was elusive I was glad to hear the thought was there. I tried to make a point but was not called and the point I wanted to make was that while there were organisations there representing Artists creativity and rights there were no artists a this event. Why might that be important? Because Artists are doing it for themselves…last year Radiohead, this year Rezner.
Go vote at the Wired Reznor vs Radiohead Innovation Smackdown and see who readers vote for most innovative in terms of distrubution, user generated content and more. The Evidence is here!
It would be great to get some hard facts about this artist-lead distribution models. And see what it might bring by testing it with video or tv clips owned by talent/artiss rights holders online…
I am definately going to have to take an interest in this. It’s gone live today and was brought into being by the Hansard Society. Things definately seem to be moving on. It’s desribed as a “meeting room without walls”
This is what they have to say:
“Apparently we are going live today. So far, our blog confessions have had a very limited audience, but now anyone may see what we have been doing.
Not that I have anything to hide. Indeed, I suspect that most members of the Lords would be only too happy if the public could and did take more notice of what we do on their behalf. Some of us spent a lengthy afternoon last Thursday debating the best way to get more people – and especially young people – interested in the way Parliament deals with their concerns, hopes and fears.”
In the interests of full disclosure: must see if my other half is going to blog here or how many will join in…. . He is no longer in the Government, hence the speeches are going down in number, but a blog might be just the ticket.
Just a reminder. All the views I express on this blog are personal, and not the official view of the BBC!
Ofcom has scrapped the PSP. This is very interesting. At the Oxford Media Convention in January this year, at the session about the PSP and ideas about the future of public service broadcasting I made a comment from the floor as the temperature rose on the panel. Perhaps I just do too much facilitation at the moment. But what I said was that it seemed to me that the PSP proposal had always been a carrot or a stick (rather than a real thing). What had happened in the last year was that the industry, in its criticism, had taken it to be a stick and tried to kill it but it could have been seen as a carrot. Am beginning to wonder having just listened to the new Channel Four Innovation Strategy online this morning whether Channel Four might have taken it to be a carrot. I think we should be told….
Whatever has been going on behind the scenes, the Channel 4 Innovation for the Public fund sounds interesting
“Designed to “kick start a wave of new investment in public service digital media for audiences around Britain” the £50m 4IP fund will launch in July as a collaboration between Channel 4 and a series of development and media agencies from around the UK”
as does some of their language around creating value for the public and a new public value framework.
I’m working on a new project and in the early phases of scoping what it might be. It’s been described formally like this:
“ The Director-General informed the Trust that he has commissioned a major new online project which will enable the public to explore how contemporary media content is produced. The BBC believes this will be a major contribution to media literacy in Britain.”
So I have been looking at what other organisations are doing, and what BBC people (past and present) are already doing by way of talking to audiences about how they make what they make.
I’m tagging what I find on the internet on my delicious stream. Current told us how to make media from the start. Four Docs from Channel 4 is also telling you how to make but also asking you to comment.
On the media is from NPR and they say ” For one hour a week, the show tries to lift the veil from the process of “making media,” especially news media, because it’s through that lens that we literally see the world and the world sees us”
I like MediaShift by Mark Glaser at PBS. Recently he interviewed Patrick Ruffini on the use of mobile and social media in the US by Presidential candidates. And while this post is not about how we make media, it is about how media shapes our lives which is the media literacy part of the project. Looks like he has started a new area called IdeaLabs whose tagline is “Reinventing community news for the Digital Age”.
I see that Dan Gillmor is writing there, about bringing entrepreneurial thinking and behaviour to the creation of new journalism projects, though not from Beijing where I think he is right now!
In my next post I’ll describe more what we are already doing at the BBC and how some research conversations are already leading to people talking more, and showing more, about what we do “Behind the Scenes” which is the working title of the project. Alright it’s not very original. But it does what it says on the tin. Also how other people talk about us and what we are up to.
But I’d love to hear about what else is going on in this area. Who’s doing what? And any ideas about what you’d like to know about too.