It’s been a while. I am very grateful to a few people nudging away to get me back into writing. Even reading my own blogroll tells me a lot about how times have changed. I have been Professor of Digital Media and Innovation at WMG, University of Warwick for almost three years, albeit working part time. I’ll be blogging about my work and the digital media and innovation landscape from now on. But first the credits! First thanks to Daniel Bennett a PHD candidate at Kings College, London who asked me to review a chapter of his PHD thesis about War reporting and BBC Blogs. Second to Dr. Tim Jones, who asked me to step in a co-author a chapter in the forthcoming book “Growth Champions” to be published by John Wiley early in 2012. Third to the Berkman centre for Internet Studies whose blogpost round-ups keep me informed and excited by new work in this field all over the world. Why thanks? With time and money short there seem to be fewer and fewer people writing and blogging in depth with their thoughts. Facebook and Twitter have changed the day to day landscape of communications beyond the graphs of early analysis. So to review in depth work like a PHD chapter or two on the history of the BBC and Blogging or to contribute to a discussion about what makes certain companies excel in Innovation leadership forced me to step back from the everyday hurlyburly and think about the last five years , or 10 years or in the case on my chapter on Apple , 35 years! More of which to come in time.
Category Archives: bbc blog network
I’m working on a new project and in the early phases of scoping what it might be. It’s been described formally like this:
“ The Director-General informed the Trust that he has commissioned a major new online project which will enable the public to explore how contemporary media content is produced. The BBC believes this will be a major contribution to media literacy in Britain.”
I’m tagging what I find on the internet on my delicious stream. Current told us how to make media from the start. Four Docs from Channel 4 is also telling you how to make but also asking you to comment.
On the media is from NPR and they say ” For one hour a week, the show tries to lift the veil from the process of “making media,” especially news media, because it’s through that lens that we literally see the world and the world sees us”
I like MediaShift by Mark Glaser at PBS. Recently he interviewed Patrick Ruffini on the use of mobile and social media in the US by Presidential candidates. And while this post is not about how we make media, it is about how media shapes our lives which is the media literacy part of the project. Looks like he has started a new area called IdeaLabs whose tagline is “Reinventing community news for the Digital Age”.
In my next post I’ll describe more what we are already doing at the BBC and how some research conversations are already leading to people talking more, and showing more, about what we do “Behind the Scenes” which is the working title of the project. Alright it’s not very original. But it does what it says on the tin. Also how other people talk about us and what we are up to.
But I’d love to hear about what else is going on in this area. Who’s doing what? And any ideas about what you’d like to know about too.
What a week to miss back at base – check out the new bbc homepage beta version here.
The thing that leapt out at me was the prominence given to our blogs – and how you can customise which feeds you want to see right up on the front page. This is a bit of a landmark as I instigated the project in 2004, then a research project, to get the BBC into the blogosphere. We got our framework together in 2005, started the trial in 2006 and have just come to the end of an 18 month trial – you can see written about here and here. Martin Belam has been writing about the early days – but I really want to pay tribute to two or three key people. First I really have to thank Julie Adair , now Head of New Media in BBC Scotland soon to leave the BBC to work with Disney. It was Julie who pushed me hard to send her off to BlogerCon but also importantly to get some new development work commissioned for Scotblog and Island Blogging in Scotland. Julie is very persuasive (in this case though she was pushing at an open door) and she also went on relentlessly (as I recall) to push me to organise a pan-BBC blog event internally to push everyone forward a year before we did it. I also want to thank Richard Sambrook (the first BBC divisional boss to start blogging inside the BBC firewall) for agreeing to be the internal Champion for the project that launched the Blog Network. Kevin Anderson was lured over from the US by Nic Newman to help encourage BBC News to take the plunge, Ben Metcalfe (an actual blogger at the time…) helped advise – and even the people who argued vehemently that it was not the route for the BBC to go down helped us all move forward. Six divisions agreed to go forward for a trial and happily Jem Stone had some money to pay. We modelled ourselves on the BBC Podcast and Download Trial (now a service) and set out to try a few different things. I am sure there is more to be said about the research commissioned to look at the trial so far. What interests me is some of the softer metrics, harder to measure. How blogging has or hasn’t affected correspondent’s TV or radio styles? How examples of things tried with the audience on one blog may be transferring to other blogs or programmes. How the experience of blogging may be changing how we speak to our audiences and, indeed, each other?
Note to self: must go and thank Richard Titus for the icing on the cake!